Improved the Qualified Lead Ratio by 2X & Achieved 10% Site Visits Ratio | Vardhan Heights

About the Brand

Established in 1951, Vardhan Group has constantly been ranked as one of the top real estate developers in Mumbai for over 6 decades. For its unerring strive for quality & reputation for timely completion, the group continues to pave new paths in the construction industry.

Welcome to a home that’s surrounded by panoramic city views, tranquillity and unrivalled amenities. Vardhan Heights is your gateway to an ideal life with the best commuting facilities & advanced amenities at a stone’s throw!

That’s when we say, Vardhan Heights is a well-planned project keeping your needs and aspirations in mind.

Objective: Increase Site Visits, Reduce Cost of Qualified Leads
Category: Real Estate
Ingredients: Performance Marketing
Case study subject: Performance Marketing

Challenges

Low site visits
Higher CPL
High Cost Per Qualified Leads
Finding the right audiences to target: The original targeting was extremely generic
Increase in conversion rate: The website wasn’t properly structured

Delivery Overview

Optimising the target CPA bids which helped us to lower the CPL
We focused on pricing, offers and USPs in ad copies as per the target audience and this helped us to attract quality leads.
We tested CALL campaigns as people are more likely to be more engaged over a phone call. This strategy helped us to increase the volume of the lead as well as improve the lead quality
We kept optimising keywords, adding relevant keywords, pausing non-performing and negating irrelevant keywords to improve the campaign performance
We created regional language ad creatives, and this proved to be a perfect strategy to lower CPLs
We focused on pricing and offers in ad creatives as the target audience which helped us attract quality leads. We also created festival-specific ads.
We also put a virtual tour video on the website to help the prospects visualise the experience